The latest release from Velvet Insane is their self-titled album, the first new music from the band since 2015. Jesper Lindgren, Jonas Eriksson, Tobias Reimbertsson and Niklas Henriksson combine their talents to create a hard rock, borderline metal sound. The band have garnered support in countries all over the world, including Australia where they toured in 2015, England, Spain, Japan, and of course their home country of Sweden. This album is a step in a different direction for the band, taking a more serious tone while maintaining their fiercely powerful sound.
The album begins with a steadfast hard rock sound. It’s clear that they have compositional skills, knowing when to change rhythms and what rhythms to change to, with a build up of layering in the guitar chords subtlety building tension for the chorus after the guitar solo. I thought High On Love could have left the introduction of guitar chords until the chorus instead of the middle of the verse, but I enjoyed the clapping sections in the track. Help Me employed contrast, with sustained chords and long notes in the melody juxtaposed with a staccato bass. A slower tempo was used for Coffee, Jazz and Arts. There was a distinctive folk feel about the piece, with a violin (or it could have been a viola, it’s hard to tell them apart) and acoustic guitar accompaniment. The next track immediately gets back into the hard stuff, with more great rhythms in the drums and guitar.
Nottingman had a fantastic riff. Although, I would have liked to have heard more light and shade in the vocal performance. I was pleasantly surprised at the feel of the next track. It seemed completely different from the rest of the album, with harmonica, acoustic guitar and general country vibe. Infinity was the only track to use piano and subsequently reminded me of eighties rock. I felt that King Of The Foolish began with too much of a bang. It was like the music had nowhere to go. I think less distortion on the guitar at the beginning would have worked better for the track overall. However, the melody in this one was great and used some unexpected notes. The album ended with a slower song, with the electric guitar playing broken chords and an astounding vocal performance from Eriksson.
It’s clear that Velvet Insane have a polished and well-produced sound. They have the basic and nitty-gritty techniques of composing, but don’t always use them when they are needed. With more experience I think they could create some rock hits worthy of the music history books. I give the album 9/10.
Listen to their music on Soundcloud